- Type:
string
- Default:
""
(user IP address) - Scope:
search
userToken
parameter links a search request to a specific pseudonymous user.It enables features that rely on user-level tracking, including:
Usage
- If not set explicitly, the user’s IP address is used as a fallback identifier.
- The same token should be used across all search, click, and conversion events for consistent behavior tracking.
- User token must not contain personally identifiable information.
Example
Current API clients
Current API clients
Legacy API clients
Legacy API clients