Enable real-time personalization

This feature isn’t available on every plan. Refer to your pricing plan to see if it’s included.

Real-time personalization dynamically optimizes search results based on users’ real-time interactions within their current session. This personalization approach:

• Provides coverage for all users, including first-time visitors
• Happens in real-time as users interact with your website
• Adapts continuously to the user’s changing intent
• Complements historical personalization for a comprehensive strategy

Real-time personalization will activate only for new users, while historical personalization will apply for returning users.

By relying on immediate behavioral signals, real-time personalization delivers a responsive search experience that evolves with the user’s journey, enhancing desirability without requiring previous visit history.

For a detailed comparison, read about the differences between real-time and historical personalization.

Enable real-time personalization

Prerequisite: you must configure Advanced Personalization before enabling real-time personalization.

Go to the Algolia dashboard to enable real-time personalization.

Troubleshooting

You can use the Advanced Personalization user inspector to review each user affinity. A badge indicates if real-time affinities are being used.