Click and conversion events

Send click and conversion events from your BigCommerce store to the Algolia Insights API.

By default, you’ll send click and view events when users view or select search results.

To turn off sending events, clear the Use click analytics checkbox.

By default, a new anonymous user token is generated on every page refresh. For more persistent user tokens, select userToken is set using cookies depending on the user’s approval.

Before you can use cookies to store the user token, you must turn on “Cookie consent tracking” in your BigCommerce control panel. To find this option in your BigCommerce store, go to Settings > Security & Privacy > Your customers’ privacy.

Big Open Data Layer analytics

1. Check Use data layer analytics to enable Big Open Data Layer.

2. Select Add to cart, Order purchased, or both events.

3. Select the type of user interaction to track:

   • Add to cart. Send an event when a user add a product to their cart.
   • Order purchased. Send an event when a user completes a purchase.