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By default, you’ll send click and view events when users view or select search results. To turn off sending events, clear the Use click analytics checkbox. Screenshot of a settings page with a checked 'Use click analytics' checkbox and toggles for 'Add to cart' and 'Order purchased' events. By default, a new anonymous is generated on every page refresh. For more persistent user tokens, select userToken is set using cookies depending on the user’s approval. Before you can use cookies to store the user token, you must turn on “Cookie consent tracking” in your BigCommerce control panel. To find this option in your BigCommerce store, go to Settings > Security & Privacy > Your customers’ privacy. Screenshot of a settings section with a 'Cookie consent tracking' toggle enabled and a 'Privacy Policy URL' input field.

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Big Open Data Layer analytics

  1. Check Use data layer analytics to enable Big Open Data Layer.
  2. Select Add to cart, Order purchased, or both events.
  3. Select the type of user interaction to track:
    • Add to cart. Send an event when a user add a product to their cart.
    • Order purchased. Send an event when a user completes a purchase.
Screenshot of the 'Big Open Data Layer Analytics' section with 'Use data layer analytics' enabled and 'Add to cart' and 'Order purchased' toggles on.
Last modified on February 18, 2026